New Balance x Fresh Foam
Role: Agency Producer and Post Production
Partnering with New Balance, we created a playful series of animated spots exploring tongue-in-cheek “explanations” of their Fresh Foam technology. The hexagonal pattern of the Fresh Foam sole delivers unparalleled comfort for long-distance runners, and we used this shape in a variety of clever, dynamic ways to celebrate the science behind it. To add a layer of authenticity and expression to the piece, we also licensed UGC by blending their energy and movement into the story.
Agency: VMLY&R / New York
Client: New Balance
Production Agency: Transistor Studios